date:Aug 09, 2022
that 71 percent of global consumers say that it is important or very important that they choose products that positively boost their nutrition or benefit how their body functions.
In danger of oversaturation?
According to Kerry, strong growth of almost 10 percent in functional FB in the last year shows that people are embracing the concept of food as medicine. However, in the current competitive market, functional beverages must evolve and diversify to provide consumers with the benefits they