Stevia stays strong, hidden sweetness and low vs. no sugar
date:Jul 19, 2022
ity and stability. The company pegs it a game-changer in the stevia space as it allows Cargill to access products where stevia was challenging to include in its formulations, including functional beverages, concentrates and confection.

Innova Market Insights research notes that this year there has been an uptick in stevia product launches, surging by 27%. As natural sources gain ground in the sugar reduction space.

The pandemic amplified consumers health and well-being concerns, and sugar inta
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