Taste of Nature taps into hybridization trend with Starburst and Skittles cotton candy
date:Jul 12, 2022
The trend of hybridization continues to feature prominently in indulgent product development, showcased in Taste of Natures (TON) latest partnership with Mars to unveil cotton candy and cookie dough varieties flavored like popular confectionery brands.

One cotton candy variety within the launch is designed to taste like a handful of Skittles with a bold fruitiness. Another takes inspiration from Mars Starburst candies, featuring popular cherry and strawberry flavor profiles.

Meanwhile, the new
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