date:May 30, 2022
rmanent observatory of the GfK Consumer Panel. The frequency of purchase is very high at 9.8 average acts per year per household, although this is down from last year (-4.5%) and two years ago (-7.8%). Households spend about 3 per buying act to purchase oranges (down from last year's peaks, but up significantly compared to pre-Covid: +11.8%) and the average purchase per buying act in volume is 2.23 kg (a fairly stable figure over the last 3 years). 18.6% of Italian households have bought organic