Guinness Cold Brew Coffee Beer rollout amid uptick in ready-to-drink iced coffees
date:Apr 22, 2022
boiling water is added to Guinness Draught, alongside additional roasted barley flavors, to balance delicate notes of coffee, chocolate and caramel from the first sip to the last.

Cold-brew is the fastest-growing beverage segment in Europe in the ready-to-drink iced cofee segment, while the average price paid for coffee in supermarkets has risen by 0.8% this last year, according to data from Innova Market Insights.

The process is being driven by soaring demand for more premium formats, and
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