date:Apr 22, 2022
lations and self-regulatory codes. In some countries, including, for example, the UK and Portugal, existing codes and rules mean that these new principles are already either partially met, fully met or exceeded.
The enhanced principles include:
Not targeting children under 16 years old with any marketing or social media communications.
Not collecting or storing data on children under 16.
Not using influencers, celebrities or social media stars under the age of 16 or
primarily appeal to c