New Green Fork line aims to reach younger customers
date:Apr 22, 2022
ilver, Senior Director of Marketing at Fresh Prep, LLC and Boskovich Family Farms, shepherded the development of the new line as a way to bring new personality and an elevated, youthful edge to the pre-packaged category. Silver observed that no brand in the category appealed to younger, millennial consumers from a recipe, convenience, and relevancy standpoint. With playful packaging and chef-driven recipes, Green Fork finally fills this gap in grocery offerings and is poised to capture new custo
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