date:Feb 28, 2022
start to the new year and another milestone towards B-Corp certification.
The new bottle will be used across the Elephant Gin range from March 2022.
The Stats
Reduced weight 500ml Elephant Gin bottle
Reduced bottle weight is 500g, down from 580g
Proportion of used glass
Up from 15-25% to 60-70%
The CO2 savings due to reduced weight and a higher proportion of used glass are around 57tons per year (calculations based on Elephant Gins annual bottling)
The CO2 savings during transport from the g