Swedish potato milk brand Dug ready to make a splash in alt-dairy market
date:Feb 09, 2022
toes is twice as efficient as oats and requires less water than almonds.

The brand has also collaborated with CarbonCloud, a company that calculates the climate footprint of foods and assesses their environmental credentials.

The buzz around dairy-free milk
In 2021, Waitrose sales of plant-based milk were almost a fifth higher than in 2019 as alt-dairy started to go mainstream. Currently, oat milk is the most popular, ahead of almond, soy and coconut.

Waitroses alternative milk buyer, Alice S
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