Swedish potato milk brand Dug ready to make a splash in alt-dairy market
date:Feb 09, 2022
Potato milk is poised to disrupt the dairy-free milk category as the latest alternative incarnation goes on sale at UK high-end grocer Waitrose this week.

As the alt-milk market is forecast to be worth an estimated 400 million (US$541 million), brands are tapping into consumer demands for more milks without the animal-based ingredients.

Rivaling the already popular oat, pea, nut, or soy-based milks that adorn supermarket shelves, Dug potato milk drink is pegged as deliciously creamy, makes t
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