PepsiCo Europe targets virgin fossil-based plastic elimination in all chip packs by 2030
date:Jan 26, 2022
such as the Flexible Plastics Fund in the UK and Reflex in Poland.

As part of this approach, PepsiCo Europe is advocating to set ambitious recycling targets for flexible packaging, including accelerating the landfill ban and swiftly adopting EPR (Extended Producer Responsibility) fees that drive collection, sorting and actual recycling of flexible film.

The multinational is also investing in technology to scale further and improve sorting and recycling, trialing smart packaging on several bran
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