Freshfel urges action on critically low fruit and veg consumption in Europe
date:Jan 07, 2022
l remains hopeful that policy changes can remedy the situation, especially by emphasizing the benefits of plant-based diets to consumers.

Despite these low levels, the fresh produce sector has many reasons to be optimistic considering the assets of fresh fruit and vegetables, says Philippe Binard, general delegate of Freshfel Europe.

The sector needs to unite forces to influence a policy shift resulting from the Farm to Fork strategy aiming at a more plant-based diet and from the EU beating
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