date:Nov 24, 2021
gests an alcoholic version of Rockstar could be on the cards.
Whether it is in alcohol reduction or its complete removal, the industry recognizes that alcohol-shy youngsters are the target audience of tomorrow. Adjusting to their needs is a major focus for right now, says Innova Market Insights.
Flavor players ramp up innovation
In this space, key flavor players have been shifting their attention to alcohol-free innovation.
According to IFF, drinking alcohol in moderation is becoming more m