date:Nov 24, 2021
lcohol at all, rising to 7% among flavored alcoholic beverages (FABs).
Launch numbers in each area have grown at CAGRs of 20 to 40% over the past five years.
Alcohol removal is also becoming far more mainstream. The big guns are all invested in the alcohol-free movement, reports Lu Ann Williams, global insights director at Innova Market Insights.
Brands such as Guinness 0.0 alcohol-free stout and Freixenet 0.0 sparkling ros wine offer both familiarity and novelty to young, brand-conscious d