date:Sep 14, 2012
e disinformation campaign.
The suit first takes issue with the defendants' use of the term pink slime, which they say was used 137 times during the campaign.
There is not a more offensive way of describing a food product than to call it slime, which is a noxious, repulsive, and filthy fluid not safe for human consumption. Defendants used this false description to rename LFTB in an effort to incite and inflame consumers against BPI and LFTB.
(See Food Safety News' LFTB timeline for background