date:Sep 14, 2012
The most important food product disparagement case to come before Beef Products Inc. v. ABC was dropped into the in-basket at South Dakota's First Judicial District in Elk Point, SD.
Like the new case, Auvil v. CBS 60 Minutes involved a food product being damaged by what was shown and said on television. In the end, according to Bloomberg LAW, the fight came down to whether the plaintiff had to show the statements made about its food product were false to prove product disparagement.
A feder