date:Oct 25, 2021
potential for further developments. In the melons category, the development of organic variants appears to be good, with 2.7 million Italian families having purchased them (+19.4% compared to two years ago). At the moment, only 4.2% of melons purchases in Italy are made online. For both categories, the average age of the average buyers is quite high.
A wholesaler from the north of Italy says that the watermelon and melon market has always been in chiaroscuro (highly contrasted) throughout the s