date:Sep 23, 2021
Pernod Ricard is to acquire online spirits retailer, The Whisky Exchange, as it expands ecommerce efforts.
Since its creation by Sukhinder and Rajbir Singh in 1999, UK-based The Whisky Exchange has become one of the most successful online drinks retailers, with a catalogue of circa 10,000 products.
It has been a pioneer in many innovative services and has become a truly omnichannel player, expanding its activities to on-trade supply and physical stores in the UK, with several award-winning sho