date:Aug 26, 2021
nce on tackling snack product innovation.
Private label consumers can be structured into two key groups: adventure seekers and practical traditionalists. Each of these types has unique and vital attributes and desires that should be fully considered when creating new snack products.
These findings are in line with a recent snacking report by Innova Market Insights, which found that 35 to 40 percent of consumers expressed a preference for novel flavors, whereas 20 to 25 percent preferred tradi