date:Aug 25, 2021
Market Insights, health and nutrition are the most important considerations for purchasers of snack bars.
When asked their reasons for buying, 41 percent said it was because they are healthy and 40 percent said it was to keep themselves going or to give them energy. Taste and convenience ranked only third and fourth.
The research also showed that high fiber content was the most important influence when choosing cereal and energy bars, just ahead of low sugar levels, the use of real, natural i