AAK’s Kolo Nafaso sustainable shea program tipped to boost ethical chocolate category
date:Aug 25, 2021
s more than just cocoa and sugar in chocolate, and consumers and companies increasingly want all ingredients to be sustainable.

Notably, organic and fair trade claims, and storytelling are also increasingly used in chocolate applications to communicate transparency to the consumer.

In the past year, over half of consumers say they have changed their purchase choices to make a difference on an economic, environmental, social or political issue.

This ties in with Innova Market Insights Top Tr
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