Survey reveals half of US consumers increased whole grain intake in past 5 years
date:Jul 30, 2021
choose whole grains for environmental reasons.

Overall the survey found consumers who eat a plant-based diet prioritize foods that are healthy, whole grain, organic and sustainable, with price less of a concern.

Trust and transparency trending
The survey also found that a significant majority of consumers (70 percent) wish information about the whole grain content of products was included on product packaging.

This finding is in line with Innova Market Insights top trend for 2021: Transpar

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