Survey reveals half of US consumers increased whole grain intake in past 5 years
date:Jul 30, 2021
consider the flavor of whole grains to be a benefit (38 percent) rather than a barrier (33 percent) in choosing whole grain foods.

The percentage of those who cite taste as a barrier has fallen significantly since the Oldways Whole Grains Councils last survey in 2018. In 2018, 42 percent said taste was a barrier, dropping to 33 percent of respondents in 2021.

These findings suggest that with increased exposure to whole grains, consumers may come to appreciate their nuttier, more robust fla

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