EIT Food targets healthy food access for Gen Z in latest program
date:Jul 27, 2021
fferentiates starkly across countries, rising to 65 percent of young people in Germany compared to just 38 percent in France.

Notably, this indicates that Gen Z consumers are concerned about eating habits. The majority of this tracking (36 percent of young people) focuses on calorie counting, while a quarter of all young people (24 percent) also measure macronutrients (or macros) in their food.

At a time when the COVID-19 pandemic has already exacerbated inequalities for young people with disr
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