Pink Lady® finds a new market in India
date:Jun 18, 2021
brand activation, rather than just a seasonal trade.

Justin Smith, APALs Industry Services and Export Manager, said securing the place of Pink Lady in one of the Near Markets is important for Australias future export program.

India is a very important growth market for Pink Lady apples, Justin said. In the coming years, India will outgrow China, but more importantly, 50 per cent of their population is under the age of 24 and the majority of them believe imported fruit tastes better.

With
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