date:Sep 14, 2012
US academics have found that exposing college students to stories of moral transgression or virtue prior to tasting a mixture of Gatorade and water affected perceptions of disgust and delight in the drink.
The intriguing research study by Kendall Eskine et al. was conducted among 60 undergraduates (29 of whom were female) at the Brooklyn College Psychology participant pool.
The findings could perhaps inform beverage packaging branding or design, although naturally such moves would obviously re