date:May 31, 2021
tency.
Foodtech company Micvac has mapped Swedish consumers consumption of chilled ready meals. The results show that almost 60 percent eat them at least once a year, generally because they regard them as tasty, convenient and value for money. This is a category that is still relatively young. But it is growing strongly at around 25 percent a year in recent years, discounting the pandemic year of 2020. This is why we felt this survey was necessary so that we can better understand the consumer