Mondelez plans lower price points and China focus for gum and candy category
date:Sep 14, 2012
as growing at an annual rate of 16%.

Kraft Foods launched its first gum in China earlier this month with the Stride brand .

Cali said that the launch featured more conventional gums aimed at young adults and contrasted with competitors functional offerings for older consumers. Cali said that such an approach would avoid head-to-head clashes with Wrigley.

05/25 19:43