Awareness about quality food consumption poses a challenge for Indian horticulture
date:Apr 19, 2021
awareness amongst customers. I believe that many consumers are not aware of the benefits of eating good food. People can easily spend a 1000 Rupees on a branded t-shirt which only touches their body a few times a month, but they are skeptical towards buying a pesticide-free product for a higher price even though this will increase their immunity power in these testing times. For that reason, growers are hesitant to produce pesticide free food since they might not receive a decent price for it. A
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