Zespri considers putting sticker on counterfeit SunGold fruit
date:Apr 09, 2021
t fruit threatening Zespri's stake in its largest market.

Zespri lost the IP after a couple stole the plant material in New Zealand and took it back to China. The High Court here awarded almost $15 million in damages to Zespri, but the decision is being appealed. Meanwhile, at least 5,500 hectares of SunGold is now planted illegally in China, just short of the 6,500 hectares planted in New Zealand.

Zespri's solution is to put its sticker on the counterfeit fruit in a controlled commercial tria
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