date:Apr 09, 2021
As the single desk marketer, Zespri owns the rights to SunGold, which means all growers must sell their fruit to the company for marketing and export. The SunGold variety is now being sold in more than 54 countries.
However, rogue Chinese growers are already producing around $1 billion worth of SunGold fruits without permission. Some sources say this means that Zespri has not only lost the intellectual property, but it has also lost control of the variety in China, with the growth in the illici