date:Sep 13, 2012
ntrys wine industry, which went from nothing to worth a billion dollars in just 20 years.
Around 30 years ago, New Zealands wine industry was all about cheap, me-too wines aimed at domestic consumption. But then it changed track and built its success on high-quality premium and super-premium wines, Morris explained, adding that spirit makers should leverage the wine industrys knowledge and networks.
The market is currently dominated by small firms that mainly distribute low-margin ready-to-dri