date:Sep 13, 2012
erms.
A tremendous amount of consumer education is needed regarding terminology and also certification labels.
Cardi said the more complex the information is the more confusing it is for consumers.
This also creates a challenge for marketers who want to express the benefits of the product with limited space, and without overwhelming the customer with too much information.
A document such as this can help take communication about bioplastics in the right direction, but it requires good will,