date:Sep 13, 2012
ns Guide for Bioplastics (ECG) outlined good and bad examples of relevant claims in environmental communications.
Need for uniformity
Nicole Cardi, vice president of marketing and communications, told FoodProductionDaily.com said the terms used by industry need to be understood by everyone.
Greenwashing is a problem--specifically when large companies that have a lot of power engage in the practice. Chronic misuse of terms can cause confusion and distrust amongst consumers regarding specific t