HEINEKEN UK splits ownership of Blade beer delivery system
date:Jan 08, 2021
hat allows users to serve a freshly poured pint of draught beer, without the need for a cellar and traditional equipment.

To facilitate the change of business and ensure customer service levels are maintained, the Blade UK shop will close in three stages over the course of 2021.

Moving forwards, HEINEKEN UK and Beerwulf will work closely together on assortment, pricing, data sharing and marketing.

Head of Blade at HEINEKEN UK, Otto Esser, said: We are pleased to announce our partnership with
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