date:Dec 28, 2020
nger shoppers and households with younger children buy fewer tomatoes.
Barcoded (packaged) tomatoes account for more than half the category sales, but are purchased less frequently than loose tomatoes and showed lower growth in sales compared to loose during the year.
The average volume of fresh tomatoes per household shopper surveyed is currently 8.8 kilograms annually
The research figures suggest there is an opportunity to increase loyalty and repeat purchasing among shoppers who already f