date:Dec 28, 2020
TomatoesNZ commissioned a Nielsen Homescan research report in August to understand fresh tomato consumers and shopper purchase dynamics. This information has been instrumental in informing domestic market promotion this summer.
Key findings:
5.6% value growth for tomatoes in the previous year, with positive growth across all tomato purchase metrics - all tomato types have gained buyers, were purchased more often and had higher spend per shop.
Core tomato buyers are adults over 45 years. You