Functional flavours top drink trends for 2021
date:Dec 11, 2020
favourites but in unexpected, more sophisticated forms.

When you think about childhood flavours re-imagined for premium applications, you get something like a smoky vanilla cold brew, bubble gum seltzer, or a fruit punch gin cocktail, says Wemer.

Were experiencing a renaissance of these nostalgic flavours peanut butter, orange creamsicle, grape cotton candy in concepts like hard coffee, energy drinks, and craft soda.

Flavours that function

As the world grapples with a global pandemic, consum
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