Kellogg, Mars, Mondelēz and FDF slam UK plan to ban online junk food ads
date:Nov 25, 2020
tail and efficacy, the FDF says.

Additionally, the companies support that there is still no agreed definition of which foods the government is including in these proposals.

The food and drink industry agrees that HFSS products should not be targeted at children. Advertisers use sophisticated online tools, which they have demonstrated to the government repeatedly, to aim their advertisements at adult audiences.

Furthermore, these restrictions disproportionately impact SMEs, who make up 96 pe
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