date:Sep 13, 2012
Consumers are being conned' by a certification system that means fair trade chocolate bars may not contain any fair trade chocolate.
Bill Keeling, md of London-based chocolate producer Prestat, claimed the fair trade certification bodies were running scared of genuine traceability in case it led to their own demise.
Keeling told a Farmers of the Future discussion at London Olympia yesterday (September 3) there was a complete disconnect between fact and perception when it came to the provenance