date:Oct 29, 2020
brands' sales; television accounts for 53% of sales, while digital media and radio are responsible for 30% and 17%, respectively.
Advertisers must bear in mind that, even though 2020 will be over in two months, there still are two key moments in which they'll have the opportunity to apply the efficiency of crossmedia to improve their results in this last quarter of the year: Black Friday and Christmas, the consultancy firm highlighted.