date:Oct 29, 2020
ch that brands can achieve with good television coverage, Kantar affirms that efficiently adding other media, such as digital channels or radio, not only increases the audience but also reaches a wider audience. This is what the sector knows as crossmedia, a strategy that provides an increase in coverage, audience diversification, the construction of the brand image, and an improvement in sales.
According to Kantar's analysis, in the short term, this kind of advertising accounts for 7.2% of the