date:Oct 28, 2020
d toward cleaner living is broadening and heightening expectations around what constitutes a clean label.
In a 2019 Innova Market Insights survey, the market researcher asked consumers about their perception of clean label.
Thirty percent of global consumers said they consider a food or beverage to be clean label when they have no additives or preservatives.
Moreover, 24 percent of global consumers chose no artificial colors or flavors, and 23 percent of global consumers chose organic.
So,