Synergy unveils plant protein flavor range for sports nutrition category
date:Oct 13, 2020
company put through further consumer research to select the flavors that resonated best with the consumer base.

We also created a whitepaper on the Paired to Perfection launch, which looks in more detail at consumer preferences and the results of our research, Whiting adds.

In August, Synergy conducted a survey in the UK and the US with consumers who had purchased plant-based nutritional products in the previous six months.

Flavor preference varied across applications and regions, with UK
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