date:Oct 09, 2020
to Mintel, putting the UK ahead of close neighbours like Germany, making the UK market a key target for Heura.
In 2018, the British market became the country with the highest number of new vegan food products launched, and trends indicate that by 2025 almost half of the countrys population will become flexitarian.
According to Mintel data, currently 65% of the British population consumes plant-based meat, an increase of 30% from 2017. This demonstrates that consumers are increasingly changing