date:Sep 27, 2020
and for healthful ingredients
While consumer demand for natural and healthy products has been an ongoing trend, it has further accelerated due to an increased emphasis on wellness and clean living caused by the COVID-19 pandemic.
Consumers are more likely to adopt preventive health behaviors in the current dynamic, with immunity-boosting cited as a significant concern.
According to an Innova Market Insights consumer survey conducted in late March, there has been a particularly strong uplift