date:Sep 13, 2012
PepsiCos iconic Quaker Oats brand will enter into the food service arena for the first time as it partners with US breakfast restaurant IHOP to develop new oatmeal products for its menu.
The two firms have jointly developed new oatmeal varieties, using Quaker Oats, to add to IHOPs menu and include Super Fruit Nut, Super Fruit and Banana Brown Sugar.
Kristina Mangelsdorf, chief marketing officer for PepsiCo Food Service, said that the Quaker brand fits naturally into IHOP.
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