date:May 18, 2012
. Further, despite discounts, offers and advertisement, supermarket chains have not been able to attract the customers significantly. The format has been too novel and it may take some time for supermarkets to experiment and come up with an acceptable model and for consumers to get acceptance. While organised retailers would come up with best offers with efficient supply chain, consumer would develop store loyalty along with their willingness to have shopping as an experience. The maintenance of