Symrise and Kellogg jointly move to 100% responsibly sourced vanilla
date:Aug 17, 2020
demand for natural vanilla has been growing alongside it. We have observed that high price levels of vanilla beans over the last years have decreased the global consumption of vanilla beans. We hope that, when prices for vanilla beans go down again, global demand for vanilla beans will receive a new stimulus, continues Leen.

Storytelling around vanilla as a product, presents opportunities to make consumers understand how the farm-to-flavor ingredient maintains its classic appeal while playing
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