date:Aug 06, 2020
vey 2018, nearly seven out of ten consumers across the countries surveyed (US, UK, France, Germany, China and Brazil) have reduced their sugar intake, making hard seltzers an attractive option for consumers with active lifestyles.
Following suit on the trend, Anheuser-Busch InBev released a Bud Light Seltzer for a healthier positioning and this past March, Leinenkugels debuted a beer-seltzer hybrid called the Spritzen in three fruit-inspired flavors.
The drink follows on the success of hard se